Key Responsibilities

1. Media Coordination • Maintain and update media contact lists across national, regional, and education-focused publications. • Coordinate with journalists, editors, and influencers for coverage opportunities and story placements. • Support the planning and execution of press events, briefings, and interviews.
2. Press Content & Communication • Draft and edit press releases, media advisories, and spokesperson quotes. • Assist in developing story ideas and pitching them to relevant media outlets. • Support leadership in preparing talking points, Q&As, and event communication material.
3. Monitoring & Reporting • Track and compile daily/weekly media coverage reports. • Analyze coverage quality, tone, and share of voice. • Maintain a central repository of published articles and PR outcomes.
4. Campaign & Event Support

• Support PR amplification for Sunstone’s key campaigns, events, and launches (e.g., Educathon, Student Choice Awards, webinars, and campus activations). • Liaise with internal teams and agency partners to align messaging and timing.

5. Social & Digital Amplification • Collaborate with the social media and content teams to extend PR stories across owned platforms. • Identify opportunities for influencer engagement and earned social visibility.